Friday, March 27, 2020

Trip and Foreign Country free essay sample

Why is travelling considered such an enriching experience? 15. What are some of the most interesting roads in the world to travel on? 16. What facts about India do foreigners not believe until they come to India 17. What are some different walk/ don’t walk signals around the world? 18. Where are the world’s greatest coastlines? 19. Top 10 places to visit before you die? 20. Where can I get information about Space Available travel? 21. If you could travel anywhere in the world in 2013, where would it be and why? 22. What’s the best method of getting over jetlag? 23. What are some little known or not so famous but must see place in Hanoi? 24. Why do high and hotels insist on charging for Wifi service or â€Å"resort fees†? 25. What citizenship does a child have if they are born on an international flight? 26. If you had one week to visit France, what would you do? 27. What blend of websites and apps do you use while travelling? 28. We will write a custom essay sample on Trip and Foreign Country or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tell us about the special food in the USA you like most.? 29. What are different things between cultures in the USA and Vietnam? C. Reference articles: [Nhung]: Today I want to tell you about one of my hobby that is traveling. I have heard much about the beauty of the East as well as the West. In short, the whole world seems to be full of beautiful places. The country that I would like to visit, however, is the United States of America. My knowledge of the USA is only derived from media such as TV, internet, book, †¦ In my imagine, the USA is a beautiful country with many famous landscape such as Hollywood, Niagara Falls, the Statue of Liberty, †¦ They are interesting places that everyone want to visit. As you know, the USA is a vast country with a mixed population. Many people from different lands have come and settled here. The exchange of ideas among the people of so many racial origins here has contributed greatly to the progress and prosperity of the nation. There are world famous scientists, doctors, lawyers, engineers, teachers and politicians whose original homes were in many different lands. This mixture of different races of people with different customs, religions, cultures have created a nation unique in history. I really like learning about new cultures in the world. So, I think the USA is a perfect place for me. Moreover, the USA is famous for modern lifestyles, high technology and sky-scrapers. I only have seen them in films. I also was attracted by the roads, the food and the cinemas there. They maybe said to be the best in the world. Someday, I want to see the things that I have ever heard about the USA actually. Well, as you know, if one travels across the land, one will find different kinds of scenery in different places. Further, as the people here still follow their original customs and traditions, one will also have the feeling that one is passing through many different countries. In general, such a country must be a wonderful land, and it is for this reason that I would like to visit this country some day. Huong Anh]: 1. Do you like travelling? Yes, I do. Travelling is one of my hobbies because I want to broaden my knowledge about the cultures of all countries in the world. Travelling really helps me relax after long time studying at school. One more thing is that I’d like to make many new friends all over the world. 2. Have you been to a foreign country? Yes, actually 2. I’ve been t o Hungary and Russia. When I was very young, about 18 months old, I used to travel to Hungary with my family for 3 years. Then when I was in grade 6, my mother and I came to Russia to visit my father. Hungary and Russia are both beautiful countries. 3. Can you tell me about some places in VN that you have visited Sure, as you know, VN has many famous places such as: Ha Long Bay, Sa Pa, Da Lat, Da Nang, Hue, Hoi An†¦ But the most impressive to me is Nha Trang. Nha Trang has many clean beaches with soft sand and fresh air. If you have come to NT, you will know that we can see the fish in the water so swimming at NT beach is wonderful. Besides that, I’ve visited Ha Long Bay – one of seven wonders in the the world. 4. Who do you usually go with when travelling? I often go with my family. But sometimes I just go with my mother to HL Bay, Do Son beach in Hai Phong†¦ Besides that, I go with my classmates on one-day trip. 5. How often do you or your famile travel in a year? Well, we often travel about once or twice a year on summer vacation. Because my parents have to work everyday and I am busy with the academic at school so we don’t have much time travelling. 6. Tell us about a memory about travelling that you remember most Well, I still remember the trip 2 weeks before I went with my K39 to Ninh Binh. I have to say that It’s an amazing trip. Especially when we went boating, each boat had 5 people. We saw many caves and sang many songs. And my boat was the first to the destiniation. That was really an unforgetable time 7. If you can travel to a place, which country will you choose? Oh there are many places I want to visit. But In my opinion, I will choose Dutch. As you know, Dutch is the world of the flowers and I love flowers. In addtion to this, it is also a peaceful country with friendly people and the windmills. I’ve never seen the windmills in reality so if I have chance to go there, I will see the windmills first. 8. Do you want to get a job relevant to travelling in the future? Actually, my major is international economics but I really want to apply for a job relevant to travelling. Firsly, a foreign country is a very professional environment to work so I can improve my skills in language as well as in communication. One more thing is that the facilities are very modern so that it will be easier for us to work efficiently. 9. Do you want to spend the rest of your life in another country? The answer is yes, as long as I can go with my family. I want to be in Europe because the I ‘d like to see the snow in winter and I love the weather in summer. I also like Europe food and drink. So if I can, I will choose Dutch or Italia 10. Are you planning on going anywhere for your next vacation? Ofcourse, I have never been to Da Nang so I am planning to go there. Da Nang has many beautiful beaches and specialities. Especially, I ‘d like to visit Ba Na Hill . People say that the air is very fresh and the weather is also cool so we ‘ ll fell comfortable and relaxed here 11. What do you often prepare before travelling somewhere? repare but in my opinion Money and Knowledge are the most important. The first one is the money. You have to bring quite a lot of money, especially when going to a foreign country because we need to buy many items such as: clothes, souvenirs, food†¦. The second is your knowledge about your place’s culture. This is very necessary because the culture in our place is different from the culture in others 12. How do you go on short-day travelling or long-day travelling? On short-day travelling, we can choose many transports like: car, coach, train, ship†¦ so it will be more economical. But if we travel for many days ( over 7 ), we can choose airplane. 13. Do you think it is a good idea to travel alone? I think it is a good iead because it makes us more independent when deciding to do something. It also help us have more experiences in comunicating with people or be more confident of ourself. 14. If you have a chance to visit the USA, who do you want to go with? If I have a chance to visit the USA, I want to go with my best friend. I think we are have the same interests and ideas. We will have a plan to have a trip together and it must be a good and memorable time. 15. To plan for your trip to the USA, what should you prepare? I should prepare many things. Firstly, money is the most important. As you know, the USA is very expensive. I will save much money for my trip. Secondly, I should find information about the city or places in the USA that I want to visit. The cultures in the USA are very different from the cultures in Vietnam. Finally, I have to improve my knowledge of English and communication skills. 18. Which places would you like to visit in the USA most? In the USA, I would like to visit Hollywood most. It is a famous place with many beautiful landscapes, famous actresses, actors, director, †¦ If I have an opportunity come to Hollywood, I will meet some famous people who maybe my idols or someone else.

Friday, March 6, 2020

Marketing research, Taco Bell Essay Example

Marketing research, Taco Bell Essay Example Marketing research, Taco Bell Paper Marketing research, Taco Bell Paper Essay Topic: Marketing Many factors, both within the organization and in the market, have the potential to influence the success or failure of a companys internationalization. In order to put itself in the best position to succeed (or to prevent failure), a company must conduct an in-depth analysis of these factors and use that analysis to make an educated decision as to whether or not they should expand their business abroad. Strengths and weaknesses of the organization must be evaluated. Also, there are opportunities and threats that exist outside the control of the organization in the market that must be assessed. By determining the strengths, weaknesses, opportunities, and threats through analyzing the company and market research, it will be possible to determine if internationalizing Taco Bell to Great Britain is a financially lucrative and promising decision. Strengths Based on the marketing research, Taco Bell has many strengths that would help it succeed in an internationalization effort in Great Britain. Its primary strength is its corporate ownership. Taco Bell is owned by YUM! Brands, an international organization consisting of six subsidiaries*. Those subsidiaries include Taco Bell, Pizza Hut, KFC, AW All American Food Restaurants, and Long John Silvers. YUM! has successfully franchised on an international level, and has done particularly well with Pizza Hut and KFC, featuring 4,348 and 7,088 international units respectively*. Taco Bell itself has internationalized as well, with 209 international units. Another positive aspect in terms of these YUM! Brands figures, is that there are 578 KFCs and 522 Pizza Huts in the UK already, but there are currently no Taco Bells*. These figures imply YUM! Brands would be able to successfully internationalize another of their leading subsidiaries in a market in which they have already been successful. In terms of their franchising strength, YUM! Brands provides the resources Taco Bell would need to establish a lucrative franchise in Great Britain. There are ten Franchise Restaurant Support Centers throughout the world to aid in YUM! Brands franchising. The center for Europe and Great Britain is actually located in England, providing an accessible support center for a newly established Taco Bell franchise*. Within the company there is the personnel support to aid in Taco Bells internationalization to Great Britain. While Taco Bell is under the control of its president and chief operating officer, it also has the extended support of the YUM! Brands executive officers. Furthermore there is actually a separate division called YUM! Restaurants International that would provide additional support to Taco Bell*. As an added support resource within the context of the organization, YUM! has their own board of directors. The board consists of twelve members, each possessing their own valuable experience with other large and often international corporations, which is able to provide valuable advice and support regarding Taco Bells new project. Weaknesses Despite the numerous strengths of the Taco Bell organization and YUM! Brands, there are some important potential weaknesses within the organization to consider before internationalizing. YUM! Brands reliance on franchising, Taco Bells reliance on beef as a cheap, staple product, and the image of Taco Bell as an American restaurant are all possible weaknesses that stem from the organization. Over 80% of YUM! Brands restaurants are franchised. YUM! Brands has had great success with this internationalization mode with existing KFCs and Pizza Huts, however, their reliance on franchising may hurt when trying to introduce a new restaurant, such as Taco Bell in Great Britain*. The culture and expectations of Taco Bell are not yet known in the UK, so the new franchise may not coordinate itself with the company image as well as it should. Another serious detriment for Taco Bells expansion into the UK is their reliance on cheap available beef. Due to regulations in the market (covered later), beef is not a cheap and readily available product in the UK. Many Taco Bell products contain beef and their products are known for being very inexpensive. With beef being more expensive, this creates a problem for Taco Bells core menu and prices*. An interesting weakness for Taco Bell may be its overall image. KFC and Pizza Hut serve American food in an American atmosphere both domestically and abroad. Taco Bell is distinct in that it is supposed to be a Mexican restaurant*. Domestically, the atmosphere of Taco Bell is the same as any other American fast food restaurant, but abroad, consumers may prefer a more Mexican, rather than American approach. Taco Bells American image may create difficulties when attempting to persuade customers that it is a Mexican restaurant. Opportunities Many opportunities exist for the internationalization of Taco Bell in the United Kingdom. Aspects of the British culture, economy, and general food market support the introduction of a Mexican fast food chain. British consumers enjoy spicy food, Indian food being one of the most popular foods. They also enjoy variety and novelty in food choices. Mexican food is generally spicy and Taco Bells line of spicy sauces give consumers a choice in how spicy the food tastes as well as providing an alternative to everyday British food*. Also, living in the UK is quite expensive, especially in London, and Taco Bell appeals to the price sensitive nature of most British consumers*. The ethnic food market in the UK is growing rapidly with Mexican food as one of the fastest growing sectors. Consumer food preferences are evolving to fit the increasingly fast paced lifestyles of the British*. Taco Bell has the opportunity to take advantage of consumers needs for rapidly prepared food. Many consumers have expressed an interest in Mexican food, yet there are few Mexican restaurants. Taco Bell can fill the niche and gain a share of the large ethnic and fast food markets. Taco Bell can gain the first mover advantage in internationalizing to the UK, as there are currently no direct competitors*. The UK has favorable psychological distance from the US. Trade, customs, and governmental policies are well understood by the US and it will not be difficult for Taco Bell to market itself effectively in the UK. Many US citizens also travel to the UK and know little about or do not enjoy British food thus creating a demand for American chains*. McDonalds, for example, has done very well in the UK. Threats Potential threats of Taco Bells entrance involve mainly the legal and economic environment of the UK and its fast food industry. The strict food safety regulations which require beef imported from the US to be tested and prohibit the import of hormone treated meat in the UK complicate the procedures for Taco Bell to acquire and sell their food. This increases their cost, as they have to find suitable meat suppliers and ensure their meats are hormone free. As the UK government is open to foreign investments and free trade, the few regulations and stable economy makes the UK market attractive to many foreign firms. One threat Taco Bell should note is the continuously growing fast food industry and the fact that Mexican food is one of the three most popular foods in the ethic food industry*. As there is currently no established Mexican fast food chain in the UK, Taco Bell could take up great risks including the significant pioneering costs of being the first mover in this market*. Taco Bells main competition includes McDonalds, traditional Mexican restaurants, Indian, Asian, as well as local cuisine*. However, their competition does not fall directly into the Mexican fast food category. Final Analysis The S.W.O.T analysis taken from the marketing research indicates that Taco Bell should internationalize and the United Kingdom will provide a lucrative market. YUM! Brands has proved successful in internationalizing its other leading subsidiaries in the UK market. It has a well-defined franchising plan including a support center located in the UK, which can ameliorate the possible weakness involved with introducing a new restaurant through franchising. Taco Bell has the opportunity to fill a niche within the UK fast food market and appeal to British consumer preferences for spicy, rapidly prepared food. Entering the niche market as a first mover may include high pioneering costs, but allows Taco Bell to take advantage of the rapidly growing ethnic food market. As a result of weighing the organizational strengths against the weakness and market opportunities against the possible threats*, the analysis proves that with careful planning, internationalizing Taco Bell to the UK should be a success.